The luxury hotel market is reborn in Madrid

Lorraine Torio

Some are over a hundred years old, others have undergone a major renovation process, and many others boast of their youth. Madrid's luxury hotels are going through a new era marked by the health context that has not prevented the capital from becoming the destination for large international firms .

Proof of this is that in just over a year the Rosewood and Four Seasons brands have begun to operate in Madrid, in addition to the reopening of the Mandarin Oriental Ritz after several years of renovations. They will be joined in a few months by The Madrid Edition and JW Marriott Madrid, among others.

All the luxury establishments offer their guests the most exclusive, unique and personalized services, and staying in all of them can reach figures of up to four and five digits. The most expensive suite in Madrid is that of the renovated ultra-luxury hotel Rosewood Villa Magna. It is called Anglada House and it has a surface area of 220 m2 distributed in two bedrooms, a living room, a dining room, a private gym and even a sauna. In addition, it has one of the largest private terraces in the city's hotel offer: 160 m2 with views of Paseo de la Castellana . Sleeping there costs 22,000 euros per night (VAT not included). The room is not yet open to the public, although it does accept reservations for its next opening.

The suite owes its name to the old Anglada Palace that in the 19th century occupied the space where the hotel stands today. "You can enjoy both the entire stay and the interconnected apartments or even reserve the different spaces separately," they explain from the establishment.

Luxury is also raised to its maximum power at the Four Seasons Hotel Madrid. The Royal Suite is the most exclusive and special room in the hotel that opened its doors in September 2020. The room has remained almost intact since the origin of the property in 1891 and the restoration has been carried out on site. It has a total of 431 m2 that includes a spacious living room, study, gym equipped with the latest technology, kitchen and a dressing room that connects the master bedroom and bathroom.

"The Royal Suite is not only a physical space, it is also part of the social and economic memory of Madrid and Spain," they say from the hotel chain. It is not for less. The luxurious room was the main hall of the Casino de Madrid and the board room and the office of the president of the former Banco Español de Crédito . With a Louis XV style, the mouths of the balconies with views of Calle Alcalá and Sevilla stand out, as well as the ceiling moldings and its imposing fireplace that remain intact and that presides over this spectacular suite where sleeping one night costs 20,000 (plus VAT). ).

centenary hotels

The Mandarin Oriental Ritz Hotel is one of the benchmarks and hotel emblems of Madrid. It reopened its doors in mid-April and after three years of reforms. The establishment has 153 rooms, including 53 suites. The most exclusive is the Royal Suite which costs 20,000 euros per night. It has an area of 228 m2 and is located exactly where César Ritz designed it 111 years ago, with views of the garden and the Prado Museum .

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It houses its own art collection in which the portrait, inspired by Velázquez, is the starting point. The master bedroom is located in one of the hotel's turrets. It has a full spa-like bathroom with steam room, private study and guest toilet. In addition, it has an additional bedroom, a large living room, dining room and kitchen.

"Luxury represents, above all, a very high standard of totally personalized service and the recognition that each of our clients is unique . Our company is characterized by always being at the forefront in the design and gastronomic proposal of each of its hotels. We strive to attract and work with local talent, to create authentic poetry in each of our hotels without losing sight of what we call the sense of place, that is, the link between the hotel and the city and the local community", they explain from the hotel chain. The client of the Mandarin Oriental Ritz is above all a demanding guest. "Values luxury understood as an impeccable, discreet, personalized, warm and welcoming service that attaches special value to the discretion, tranquility and privacy that the hotel can also provide with absolute immediacy," they add.

Another hotel that can boast of being over 100 years old is The Westin Palace, an icon of luxury and elegance. The building is considered a Site of Cultural Interest of the city of Madrid and a jewel of 1912 architecture . "Hotels are no longer a place to simply sleep, and have become integrated into the life of cities. Our clients not only come to stay, they come to live a different experience," they say from the establishment.

The most exclusive room in the hotel is the Royal Suite, a spacious, luxurious environment with views of Neptuno Square that has 160 m2 and has hosted personalities such as Prince Aga Khan, Pavarotti, Sofía Loren, María Callas or Dalí, among others. " The holistic approach of the project is noticeable in every corner of its generous 160 m2 . Along with the impressive master suite and its regal black and yellow marble bathroom, an original oval living room stands out in which the design of a lamp stands out. with plant motifs that fly over space.

"A dining room that can become a meeting room including a videoconference system with a 50" screen that blends in like a trompe l'oeil, and an elegant room designed and lit to relax with a private bar to enjoy alone or in company", they report from the hotel chain.Spending the night there costs 16,000 euros.

The hotel group Marriot Internacional is preparing to continue growing in Madrid twice. At the beginning of 2022, The Madrid Edition will be operational. The luxurious hotel, located in Plaza de Celenque, will have 200 rooms and suites, exclusive restaurants and bars, and an outdoor pool. Next year the JW Marriott brand will also arrive in Madrid . The future hotel will be located in the central Plaza de Canalejas and will be developed by Millenium Hotels Real Estate.

"JW Marriott encourages guests to be aware of their surroundings, and we believe the brand is a unique fit for today's luxury traveler, who seeks refreshing and enriching escapes as well as rich culture and exceptional service." ", said Jenni Benzaquen, senior vice president and executive director of Design Hotels and the portfolio of brands of Marriott International in Europe, Middle East and Africa.

'Glamour' and elegance

InterContinental Madrid is another of the most emblematic hotels in the capital. The five-star hotel has seven presidential suites. The most exclusive is the Royal Suite, located on the top floor of the hotel. It is a unique space with more than 400 m2 that combines art, design and technology . The room is divided into four spaces: a glamorous living room with mother-of-pearl walls, an elegant dining room with its own service kitchen to enjoy lunch or dinner in absolute privacy, a work office and the bedroom with its own living room, dressing room and bathroom.

"We must not forget its spectacular 220 m2 terrace, with views of the Castellana and the city's skyline, which can host private events. The Royal Suite includes private butler service and transfers during the guests' stay. All clients of Suite benefits from exclusive access to the InterContinental Club with private and personalized reception, late check-out, buffet breakfast, private meeting room and much more", they report from the hotel. Sleeping under the roof of the Royal Suite costs 10,000 euros per night.

The list of luxurious hotels in Madrid is completed with names such as Santo Mauro, Palacio de los Duques Gran Meliá, Gran Hotel Inglés, Villa Real or Puerta América . As for the first, less than a month ago it reopened to the public completely remodeled under the label The Luxury Collection. Located in a mansion on Calle Zurbano, the AC Hotels company, chaired by Antonio Catalán, has invested seven million in refurbishing the hotel, whose workforce has doubled to 120 workers . The establishment has 50 rooms, of which more than half are suites. The average rate of the Santo Mauro is around 1,000 euros, while you can enjoy the Royal Suite from 4,500 euros.