Stop falsifications: Entrupy verifies the authenticity of brand bags
A portable mini-microscope captures images that then checks with an extensive database, in a matter of seconds the falsification will unmask.Suppliers from all over the world and large luxury firms are already using this small device.
"I bought a Kelly online on a reputed brand bag page and it was false."This is the worst thing a client can say about the hundreds of web pages and specialized stores that sell luxury bags, and especially about the amount of businesses that have emerged in recent years where to find these objects, second -hand, impeccably preservedat more affordable prices.
This is the message that appears on the screen of your mobile if the model does not appear in your database.
Many of these businesses offer certificates of authenticity that normally satisfy the customer, but we never ask ourselves, how confirm that the product is authentic?Until now this has been a practically handmade work: many of these businesses have specialists in certain brands that they know up to the length of the stitch that must crown a fendi or the thickness of the chain of an authentic chanel.
According to the International Chamber of Commerce, the Cup Cup Cup Mercado up to 7% of world trade and is a source of losses for the great firms of the luxury sector.To put their grain of sand in the fight against copies exceptionally well manufactured, eight highly qualified young people, among which are mathematicians and programmers, have launched a revolutionary apparatus.
The LVMH group has been one of the first to use the Entrupy system.
Entrupy is actually a mini microscope linked to an application, which detects in a matter of seconds the authenticity of a luxury bag.Brand suppliers such as Celine, Dior, Burberry, Gucci or Prada are already acquiring it with positive results of 96.4 %.
The invention is based on the collection of microscopic images of the object in question.For their development they analyzed three million images of 20 types of leather, 120 fabric, 10 paper, 10 plastic and even dps viagras.The latter to try, has nothing to do with the bags.In this way they have managed to develop a database that recognizes the best bag brands.
To get Entrupy you have to subscribe to a monthly or annual plan;They send the device, the application is downloaded and you can start verifying bags.The basic plan costs $ 99 a month (approximately $ 84) and allows to analyze up to five bags;From there they offer plans that adapt to the volume of the business.
The big brands are delighted with the invention, to the point that the king of luxury, LVMH, invited Entrupy to present their product at the largest technology fair in Europe, the Vivatech.Immediately after the service that has more and more followers began to operate.So much is LVMH's confidence in this device that they have hung a brief demonstration of how it works on their Twitter.
The founder of the company Vidyuth Srinivasan, in the center of the image, surrounded by his team.
By iclothingfashion
