From Alicante to the world: the granddaughter and grandmother who created the favorite crochet bags of Instagram
Learning the technique of her grandmother Teresa, Andrea Boix launched Croixet in June, a crochet accessories firm.A year later, the brand has expanded its catalog and receives orders from the United States or Italy.
When Andrea Boix launched her crochet bag sign.It was the beginning of June 2020 and the restrictions derived from the health crisis multiplied by ten the initial efforts that involve creating a fashion brand from scratch.Moreover, taking into account that the project did not even enter its plans."I had to return to Spain for the pandemic and at first I had not considered making a brand, but I knew that I would never have so much time to try," he said in a fashion podcast.A year after that, Croixet, as he has baptized his accessories firm, has not only exceeded the expectations of this 28 -year -old Alicante, but has expanded its catalog demonstrating that the artisanal pieces made with love each time they have a greater numberof fans.His grandmother Teresa, who taught him the tricks of a good crochet and wove those first minibols in pastel tones signal of the brand, continues to be part of the squad.
«He is 80 years old and is delighted and very excited with the success we are having.Whenever you feel like it, it puts a little while to weave and hallucin.‘How can it be?’ He asks me speechless, ”explains Boix A s fashion.Next to her, her aunt and Andrea herself now work other Alicante artisan women who have been doing crochet all their lives."I have less time to knit because I take care of orders, social networks or marketing, but whenever I can take a while because it relaxes me," he clarifies.With previous experience in the fashion industry having worked in the online stores of brands such as mango or hawkers, the Alicante combines the ecommerce management of a family business outside the fashion sector with its work in front of Croixet.
One of the new collection bags for this summer.Photo: Courtesy of Croixet
To the two initial minibols models have now joined fisherman's hats, scarfs, rings and a new larger bag.Everyone continues to produce on demand, definition of the project.«Each is unique and created for those who buy it.Small bags have more or less an afternoon of work, and the new ones can reach two days, ”says Boix thus justifying the price difference (35 euros the first and 70, the latter).«We want to be affordable so that those who value artisanal work can buy it from us instead of a large chain.After all, when you take a low cost in your hand and a croixet the difference is abysmal.And if you take care of it, it will last for many years ».
All brand accessories are manufactured on demand.Photo: Courtesy of Croixet
Although 90% of the orders they receive come from Spain, their creations have already traveled to Italy or the United States.Most customers know the firm through Instagram, but also Pinterest gives them very good results like global showcase.«For now the star model is the mandarin, the first we launched.Like all in lilac, although as manufactured on request we can mix colors or meet the demands of each client.Gorritos are also working very well because they are very fashionable, ”says the designer.
@Chrishell7 @ihop i'm so stred of seeing this on my tl.She Don't Even Know How To Eat A Pancake.WHO EATS PANCAKES ... https: // t.CO/2VKTHIHCCI— Getsetgo Thu Jul 01 18:19:44 +0000 2021
Precisely the conversion of a technique as traditional as the trend crochet (the catwalks have filled with crochet garments, by Gabriela Hearst to Valentino through Bottega Veneta or Zimmerman, and it is impossible to enter a large chain and not run into any)has favored project success.In addition to online, its pieces are already available in local stores such as the Concept Store Alicante La Cabinet, although Boix is in no hurry to grow and wants to keep the project as it emerged: something small, familiar and craft."I prefer to have little variety of products, but well made".
The first model they launched in full pandemia remains the greatest success of sales.Photo: Courtesy of Croixet
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