Carrie Bradshaw chooses the baguette bag again, the fashionist item that changed the story of Fendi

The Italian brand had launched a small and not very functional wallet with a design in the antipodes of what was sold 20 years ago. Not only did it break the market, but it had a sales success that made the model a classic. It was the first piece of design to appear in Sex And The City and these days, again chosen by Sarah Jessica Parker to wear in the reboot of the series, And Just Like That.

By Florencia BocalandroEmail

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By Florencia BocalandroEmail

News

When Sex And The City was on the air (late 90s, early 2000s) her costume designer, Patricia Field did everything possible and impossible for Carrie Bradshaw to have a model to wear on the show. Sure, it was the time when the creation of Silvia Venturini Fendi was the most sought-after jewel in the world of fashion. Carrie Bradshaw chooses the baguette bag again, the fashionista item that changed the history of Fendi

It is said that he was so stubborn that Sarah Jessica Parker's character wore the model in the series, that he created the costumes once he got hold of the copy of the small bag: it was the first piece of design to appear in the series. A loan so valuable that costume designer Patricia Field had to create the leading lady's entire wardrobe around it, pulling from vintage finds.

“Having the Fendi Baguette was a huge change and opened the doors to everything else. She opened all the doors wide and influenced the plot a lot, especially Carrie's habit of spending much more money on clothes than on her house. It became a staple in Carrie's wardrobe and a key element in her character…I recently archived my two originals to keep them in top condition. Now that I have two daughters, each of them will be able to keep one”, says the actress in the book Fendi Baguette.

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Story of a classic

Carrie Bradshaw chooses baguette bag again , the fashionista item that changed the history of Fendi

The Baguette is a small, striking bag that Fendi knew how to impose and that marked a before and after in the Italian firm. And it was none other than Silvia Venturini Fendi who devised this model, with the idea that it could be worn like the famous loaves of French bread, under the arm. In 1997 it was quite a challenge, since it meant launching into the market with a completely different product from the one that set the trend at that time: Prada nylon backpacks.

True to her instinct, Silvia (third generation of the Italian family saga, daughter of Anna Fendi) insisted on launching something different and recognizable, something distinctive. In addition, it had a small strap and the initial of the logo forming the closing clasp.

Its first version was in red and its sales success was such that it managed to change the destiny of the brand, which broke with the basic designs that reigned: despite being so small and not very functional, its color went against the prevailing minimalist style and that is why it was so chosen.

After the first impact, the versions multiplied: different patterns and colors ranging from sequins to reptile prints or with the screen-printed logo. In the first year, more than 100,000 units were sold and it became the first bag to have a waiting list in department stores in Europe and the United States (hence, it is known as the first It-Bag).

Today the iconic bag continues to maintain its original silhouette and Silvia Fenturini Fendi has recovered it in its collections throughout the year. Also, as recently seen, Sarah Jessica Parker was once again seen wearing a sequin-covered purple model while she was filming And Just Like That, which we infer is still one of her favorite models.