Ye's (Kanye West) sports brand is on the way

Basically, it's impossible not to realize that 2022 will be a year marked by Ye (Kanye West). Currently, the “Heaven and Hell” singer is popular for his wardrobe as he paired up with his new girlfriend Julia Fox during Paris Fashion Week, where they attended the Schiaparelli show in leather looks. Also, amidst the buzz over Ye's sports brand, the rapper has just announced that Donda 2.0 is on the way, which has been confirmed earlier than expected by his record executive, Steven Victor.

Separately, he and Demna Gvasalia have revealed that there will be a Yeezy x Balenciaga x Gap capsule collection coming out this summer. As if that were not enough, it is also rumored that there will be a Yeezy x Air Jordan launch, which the rapper has mocked on Instagram. In short: Kanye West rules the world.

And if Ye wasn't busy enough, it's been revealed that he's also been working on his own brand of athletics. The project was first revealed by American football player Antonio Brown in an interview with Complex this week, in which he said, "We're excited about the sports brand Donda, and making this thing a sports brand for athletes." . I don't think there are many fashion lines for athletes, wearing comfortable and fashionable clothes.”

Learn about the symptoms, diagnosis, prognosis, and treatment of systemic sclerosis (scleroderma). http://bit.ly/aPrGdF

— Catherine K Wed Apr 14 09:42:38 +0000 2010

While there's been no word yet from the rapper and footballer on what Ye's sports brand will look like next, it would be fair to assume that Kanye West will bring the functional aesthetic we've seen on Yeezy and the Yeezy x Gap line to all the courts and fields of the world.

In fact, this is something we've seen him do before. In collaboration with Balenciaga, the rapper has created neutral-colored jerseys for his Donda academy basketball team, which the artist released in 2021. Last night, he also unveiled a new product (available now), which looks a lot like his line. Yeezy x Gap: Washed-out hoodies and tees.

Now that Ye has dominated Paris Fashion Week, could we see Ye's sportswear at the 2024 Paris Olympics? It is probable.

Article originally published on GQ UK.