What are the most desired garments and accessories of the moment?

We see them. Over and over again. They will capture all the attention and become almost instantaneous objects of desire. It is these garments and accessories that have achieved, thanks to the impact of celebrities or wide visibility on social networks, more and more amateurs and have skyrocketed, in themselves, sales, even in this very complicated year. But which ones are at the top of the list? What pieces have become indispensable elements of the women's cloakroom? The online fashion platform Lyst has established the quarterly ranking of the most desired. In its last quarter 2020 report, based on the analysis of the behavior of more than 8 million users per month and more than 12,000 brand references, some key trends are highlighted, in line with the new needs and interests of fashion fans.

In these times of crisis, linked to the coronavirus, the consumption and activity of fashion firms is changing. This is confirmed by the platform: "the advent of the pandemic boosted the adoption of online shopping and, in a turbulent year, the rise of e-commerce came as a halo of hope for the fashion industry. Last quarter saw brands continue to invest in initiatives focused primarily on the digital channel." On the other hand, "consumers arrived in the last quarter of 2020 wishing to feel comfortable and protected. Plumiferous, whose searches increased by 174%, have achieved a resounding success, facilitated by the increase in walks and outdoor stays." This is how we lived the heyday of more casual garments and accessories such as the skims' hooded velveton jacket or the Boston clogs with Birkenstock's burrowing lining. Comfortable and warm designs that do not give up style. And they confirm the arrival of a new era.

@ iamsiddharth001 she probably just misses you man

— Syed Umar 🔮 Sat Jul 17 14:09:43 +0000 2021

Are you ready to discover the ranking? We present to you the 10 most popular accessories and garments of the last quarter 2020, in an era of unprecedented transformations for the sector. What will happen in this new stylistic year? Innovation, casual spirit and digitization are three clear axes.