The sale of used clothes in Colombia grows |Economy |News Caracol
El mercado de la ropa usada o de segunda mano en Colombia está creciendo como nunca antes. No solo es una tendencia ligada al ahorro y a la accesibilidad, el asunto también es de sostenibilidad.
Fashion Network figures indicate that the used clothing market has grown 450% in the last five years in Colombia and will continue to do it more than 100% over the next three years. El auge de la ropa de segunda mano, ha generado la creación de nuevos negocios y la opción para los consumidores de sumarse a cruzadas medioambientalistas y la reducción en la huella de carbono.
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La tendencia podría ser un contrapeso a la llamada moda rápida impulsada por marcas como Zara o H&M, que impone para muchos un modelo de comprar, usar y tirar.
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An average consumer buys about 55% of clothes more every year and uses it less and less. En la actualidad, la vida útil de una prenda ronda, a lo sumo, tres años.
In that change in consumption habits, local and international platforms that are dedicated to the used clothing business have been established in Colombia.And there are all kinds, from casual clothes to luxury brands.Among them are 'Renew your closet', 'Bronze Alana', or the Spanish Gotrendier, who has been in Colombia for about 5 years and its growth is close to 400%.
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Greatndier is a market leader in Colombia. Tiene más de dos millones y medio de prendas vendidas en su portal y sus transacciones han alimentado una base de datos robusta que indica que hace tres años el comparativo de compra de ropa nueva frente a la usada era 10 a 1.Today is 10 to 3.
In Mexico and Colombia, the Latin American markets in which it is present, their sales will reach 40 million dollars this year.
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As the market grows, companies dedicated to the sale of used clothing that see a global opportunity, which market analysis firms have appraised in more than 70 billion dollars a year by 2025 for 2025.
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By iclothingfashion
