The reason why several celebrities turn their backs to Nike

It all started when in September 2020, the Brazilian crack Neymar said goodbye to the Nike sportswear brand and signed a millionaire contract with Puma.After 15 years of collaboration he said goodbye.Why?Will it be a trend or strategy?

The most surprising thing is that Neymar was not the only one to put an end to his relationship with the American giant.The reason why several celebrities turn their backs to Nike may be due to a generalized trend for various reasons.

It should be noted that it all began to attract attention because they are great figures in the world of football, as is the case with Spanish Sergio Ramos - which broke the contract with Nike in November 2020.

It was not just that "the news" but immediately opted for Adidas, the brand that is Nike's direct competitor.

So did some of his Real Madrid companions such as Raphael Varane, Marco Asensio and even the Liverpool F midfielder.C.Thiago Alcántara, among others.

Strikingly left the brand in full pandemic.A source that is very familiar with the matter, explained to the Athletic portal what could be the reason why several celebrities turn their backs to Nike.

As they say, a new stage can be described in the market for sports advertisements.

To understand it better, they assure that it was the Nike brand itself that chose not to extend contracts with most of these athletes due to the world financial crisis that was caused by the pandemic.

Specifically, it was announced that the American giant Nike would have lost around 790 million dollars in the first quarter of 2020.All that, in relation to the analysts for the opposite, that they were going to win 130 million.

Quoted by Sport Business, -after so many rumors and confusion -the founder of Nike, Phil Knight was convinced and said: "This will change the entire business".

However, it should be noted that there are also other sources that affirm what is the reason why several celebrities turn their backs on Nike and among the possible reasons is an alleged change in the policy of the popular brand.

That would mean that from now.In this way, they look for greater racial and gender diversity in their team.

But celebrities should not be scared.At the same time, Nike ensures that the reduction of the number of contracts would imply that the salaries of those athletes who will continue to collaborate with the companies already established can be raised.

It should be noted that Nike was not the only sportswear brand affected after the pandemic.The profits of one of its great rivals - as is the German adidas - fell more than 90% in the first quarter of 2020.

If it is all true or simply a trend that comes and goes, it will be known over time. What do you think is the reason why several celebrities turn their backs on Nike?