The history of Erreà, the brand that will dress Lanús from 2022
El Garnet officially announced that the Italian brand Erreà will join as a sponsor to dress the club for the next three years. In this way, the agreement between Lanús and the Chinese firm PEAK Sport, in charge of clothing since 2018, comes to an end.
The news surprised more than one on Friday afternoon: after almost 4 years, PEAK Sport is no longer the brand that dresses Lanús and the Italian Erreà will take over from 2022. What happened? in the middle?
It happens that, in Argentina, foreign clothing brands have licensees (that is, companies registered in the country that sign a contract with the foreign company to market their products). As the PEAK Sport licensee firm did not renew with the Chinese brand and signed a new agreement with Erreà, Garnet will suffer the same fate. That means both the manufacturers and designer Martin Tibabuzo, who previously worked for PEAK Sport, will remain involved in the process.
How to Avoid Scams with Zelle https://t.co/0McalnOO7R
— wikiHow Rising Stars Mon Apr 22 01:31:26 +0000 2019
Established in 1988, Erreà's world headquarters are located in San Polo di Torrile, on the outskirts of Parma. Angelo Gandolfi was its founder and who continues to preside over the brand that signed an agreement with Garnet for the next three years today. It is not yet known what the new clothing will be like, but from the firm's official networks they announced that they will maintain the design and quality standards to which fans are already accustomed.
Erreà gained popularity in 1994, when the firm managed to enter the English soccer market to outfit Middlesbrough in the Premier League in a deal that lasted many years. The company's only other exposure to a Premier League audience began in 2011 when it began supplying equipment to Norwich City.
In 2013 it celebrated its 25th anniversary with the presentation of the jerseys of its key soccer clients for the upcoming season: Parma, Atalanta, Norwich City, Brighton, Blackpool, Rayo Vallecano, Numancia, Alcorcón , ADO Den Haag and Nantes were the teams represented at the time. What do you think the new Grana jersey will be like?
All the information and the best notes about Club Atlético Lanús are in Engranados. You can also follow us on our Facebook, Twitter, Instagram and Google News pages. Activate notifications in your browser so that all the content reaches you before anyone else or download our APP (available for Android).
By iclothingfashion
