Sustainability, Metaverso and Supplies: The challenges that will mark the sports retail in 2022 High Newsletter 2P access your partner account to the club2P Remember password

El 2022 será la confirmación de los grandes cambios de tendencia que comenzaron en 2021. La crisis sanitaria por la Covid-19 aceleró algunos cambios de paradigma que continuarán a lo largo del presente ejercicio, como la necesidad de que la industria incluya la sostenibilidad en su ADN, el crecimiento de los proyectos dentro del metaverso y la realidad virtual y la crisis de suministros. Aspectos que ya empezaron a ocupar la agenda de los principales players en 2021 y seguirá marcando la actividad del sector en 2022.

This year there will be five key trends that will mark the steps of the sports retail, according to the Sporting Goods 2022: The New Normal Is Here, prepared by McKinsey and the International Federation of Sports Articles (FESI).The analysis also shows how electronic commerce has continued to gain territory and changes such as teleworking have modified people's leisure time, directing them more towards sports activities.

The global sports articles market grew by 14% year -on -year in 2021, taking into account that in 2020 it suffered a 7.3% drop as a consequence of the pandemic.In this way, the sports industry consolidated its recovery path in 2021, with China and the United States (USA) leading consumption figures.Sales in the Asian giant registered a 23% increase between 2020 and 2021, while the activity in the US rebounded 14% year -on -year.

"During the next twelve months, we hope the tail winds observed in 2021 continue, despite some uncertainty caused by new viral variants, such as Omnicron, and stricter restrictions," he highlights in the report.

Another of the trends that will be enhanced for 2022 is the impulse of the direct sales channels (DTC), with special emphasis on the need to offer the client a physical experience.This trend has already been promoted by many retailers, from Nike to Tennis Point, which in the last year has opted to promote the opening of more flagships as a meeting point with customers."The new players will give priority to DTC and will continue to focus on associating with selected retail partners," they point out from McKinsey.

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The market will grow to 395.000 million in 2025

The business prospects of the medium -term sector are very positive, since the world sportswear market is expected to grow between 8% and 10% year -on -year until 2025, from 295.000 million at 395.000 million euros between 2021 and 2025.The increase in people's concern for health after the pandemic opens new development and business opportunities for market companies.

The health crisis and the celebration of the climate summit have revealed an increase in demand for sustainable products, which increases the pressure so that market players adapt their production processes to this new reality.Thus, the leading companies in the sector will focus even more on developing sustainable materials and circular commercial models.

As for social networks, the report shows an evolution towards live broadcast and the purchasing channel as online experience for the consumer.This change opens the door to the world of metaverso and the NFTS, fields in which companies such as Nike have already taken their first steps, in their alliance with Roblox and even the registration of its brand, Adidas or Puma.

Finally, the 2022 exercise will be marked by the bottleneck in the supply chain.The increase in the price of raw materials, the shortage of chips, and logistics problems will mark many of the decisions of sports companies this year in their purpose of not neglecting customers and consumer brand assessment.