Premium Outlet Arauco launched its marketplace as part of its omnichannel strategy

Parque Arauco announced in Colombia the launch of the Premium Outlet Arauco Marketplace, a service that will make it easy for all customers to buy premium brands virtually with discounts of up to 60% and receive them at home.

In this first stage, the marketplace brings a catalog of more than 1,300 products from seven of its local brands: Casa Ideas, Adolfo Dominguez, Columbia, The Candle Shop, Gallery, Julio and Prochampions (distributor of sportswear Nike, Adidas, Reebok, among others). others) with the same discounts found in the outlet.

“This is a project of enormous importance for Parque Arauco. We are interested in continuing to consolidate our relationship, both with tenants and with our clients, and make the shopping experience go beyond our facilities. We chose Premium Outlet Arauco because its value offer combines a powerful portfolio of products and brands, with the best prices all year round,” says Diego Bermúdez, general manager of Parque Arauco Colombia Division.

Four years after its opening, the Parque Arauco Outlet gives way to this initiative that aims to support tenants with a new channel that brings them closer to a greater number of buyers.