'No turning back' for formula and how the campaign of season 8 is released with a new epic film film |Engine and domain

Londres, Reino Unido (Lunes 24 de Enero 2022).- la Fórmula E presenta hoy una nueva y poderosa campaña, ‘No Turning Back’, que captura el drama y las intensas rivalidades deportivas de pilotos y equipos cuando comienza la temporada 8 del Campeonato Mundial de Fórmula E ABB FIA esta semana.

'No turning back' is a campaign of the whole season, which marks the guideline for the trip of the totally electric championship to a new era before the debut in season 9 of the Gen3, the fastest, light, powerful and efficient racing carof formula and.

The high -energy film produced by the creative study based in London, Uncommon, shows the world that competition between pilots to win the World Formula E ABB FIA championship is part of a larger and more implacable career to combat climate change tothrough the adoption of electric mobility.‘No turneing back’ solutions is based on the ‘change.Accelerated.’Positioning Formula E was launched with Uncommon last year and summarizes the vision of the formula E of accelerating sustainable human progress through the power of electric races.

Like the pinnacle of electric motoring, unpredictable, highly competitive and dramatic races in the city of the World Formula E ABB Fia championship are based on an equally powerful reason.

Recognizing the impact of sport as a force for good, Formula E was founded to counteract climate change by accelerating the adoption of electric vehicles, a mission that has since evolved until it became an integral career by a better future, aligned with theFIA commitments.

The formula and will transmit that message worldwide in season 8 with the largest racing calendar to date, with 16 races in iconic cities centers around the world, including Mexico City, Berlin, Rome, New York, London, London, Monaco and, for the first time, Yakarta, Vancouver.And Seoul.The season begins with a double E-Prix title in Diriyah, Saudi Arabia, on January 28 and 29.

‘No turning back’ reflects the spirit of commitment to sports competition and with the mission of a better future in a three -minute epic film that brings scale and drama to the race itself, relying on the emotion of sport through pilots.by any necessary means ’mentality.‘No turning back’ is an intense, powerful and apologies of sport, which puts adrenaline and the proposal of the races in the foreground, and shows how it was designed to compete not only on the track but also in iconic global cities.Can be consulted in: www.FIAFORMULAE.com/notteningback

The film begins in the middle of a race: Sam Bird, António Félix da Costa and Pascal Wehrlein fight for the leadership position.As the emotion increases at 280 km/h, the world observes in advance, tension and power of vehicles are clear so that everyone sees them.The crowd roars when it gives coast makes its movement, but then connects to Wehrlein's car, it turns and flies through the track in a crash, hitting the concrete in a blur of impact and white noise by hitting through the screen.

In this moment of dramatic collision, the movie Inglapone hear.The Formula E commentator of the United Kingdom, Jack Nicholls, provides comments throughout the film that channel the adrenaline and drama of a real race.

Just when it is believed that pilots cannot continue after an accident of this magnitude, we see Cost.The other pilots come together because they do not want.

We follow our protagonists through the cities that house the E-Prix of season 8, including New York City, Seoul, Monaco and London.Throughout this feature film, we move from one place to another between the streets of the city and the racing track, on a straight high voltage trip towards the finish line.

Our drivers who escape from the crash, reach an illuminated alley with neon lights, trampled the darkness pushing each other to try to recover ground.Da Costa sees a shortcut, crosses a door where he faces a police horse that is pissed off, the officer loses the grip momentarily and falls back to the ground.Da Costa takes this opportunity to ride the horse to run through the smoke and lights in New York City, leaving behind Bird de Jaguar Tcs Racing to take the lead.

Now we enter and see our remaining runners wreaking havoc in the kitchen of a Korean restaurant, jumping on the counter, breaking the dishes and diners are scared when drivers pass at full speed through the dining room.They leave the restaurant dramatically breaking a dividing door recorded with an ornamental dragon.

While our drivers go up the stairs to James Bond's style roofs, we arrive at Monac the way.When leaving a majestic staircase in a large room, a fight is unleashed when security tries to stop the Tag Heuer Porsche Formula E Team Dry.

Meanwhile, Da Costa continues his career for a London theater, where Julio César is being represented.He finds his way behind the stage, where the film stops disturbingly in a moment of stillness, Ds Techeetah's driver faces a choir of intimidating characters.While walking slowly next to them, we listen.

Finally, Da Costa returns to the asphalt of the racing track to face the rest of the Formula E cars that rush towards him.Now there is no turning back.Turn and run towards the finish line.Who will win?A checkered flag race, neck neck.

The film was directed by Sam Walker through Pulse Films, achieving the ambitious production in four days.Each cinematographic scene raised its own challenges with the breeding of horses, vehicle tracking, acrobatics, fighting scenes, choreography of a large number of extras and the large -scale art direction.

The racing scenes were created with the CGI ‘Unreal’ Vanguardia program, a technology used in the best video games.The exact details of the track and the cars were meticulously recreated using precise references of real formula e.A large part of the track, the finish line and the place of the accident, along with the full -size car, were created in real life in the place to coincide with the images of the race.The film is also set in a score of Drum n Bass specially created.

Henry Chilcott, Formula E Marketing Director, said: “Based on Change.Accelerated last year.Campaign and positive vision of formula E for the future, this year's campaign focuses on our races.In essence, it is a film rooted in the corridor mentality: regardless of the probabilities, you find the way to compete and never give up.With the backdrop of a dramatic and surprising career through iconic global cities centers, the film launches our narrative for season 8 - without turning - and underlines the unwavering conviction of the formula and in its power to accelerate electrificationand redefine the future of motor racing for fans around the world.The world".

James Drummond, managing partner of UNCommon, said: “The formula and embodies the future in everything they touch and do.This is what they represent and where are what we are excited, as we highlight in our last campaign.This film full of environment sheds not only on the value and determination of exceptional pilots, but also about the unpredictability of races themselves and the important climatic problems that we cannot back down ”.

The campaign is released on television, cinema, digital and social in the United Kingdom, Germany, USA.UU.And other global markets and continues to transmit the film for the rest of season 8 in 2022.

Information: ABB FIA FORMULA E World Championship