Nine First Division teams wear shirts made in Guanajuato

León.- Currently, there are nine First Division soccer teams in Mexico that use shirts made in Guanajuato, where the company Charly dresses 6 teams, making it the brand with the highest frequency , and 3 wear the Pirma company shirts.

Both brands account for half of the total number of teams currently participating in Liga MX, a total of 18.

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Currently, the Guanajuato brand Charly has expanded its presence in the highest Mexican soccer circuit and is the main partner of the León, Pachuca, Atlas, Tijuana, Santos and Querétaro clubs. Although there is currently a rumor that Cruz Azul will terminate its contract with the Joma company to sign a new one with Charly, with which this company would increase its presence in the maximum circuit of Mexican football.

The second place in contracts is occupied by the brand Pirma, also from Guanajuato, which provides uniforms to the Necaxa, Atlético San Luis and Mazatlán teams.

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In third place, there is a tie with two teams, the Nike brand that wears América and Pumas, and Puma that has contracts with Chivas and Monterrey.

And with only one representative are: Joma: Cruz Azul; Carrara: FC Juarez; Under Armour: Toluca; Umbrian: Puebla; and Adidas: Tigers.

But why do clubs prefer Guanajuato companies?

The answer is that their products are priced at a lower price than the other brands and are of a quality that competes with the other brands that dress the First Division teams.

Charlie

It should be noted that the company Charly is dedicated to the design, development, manufacture and marketing of footwear, sportswear and other products related to sports and fashion that competes in Mexico with large multinational companies, it is an official distributor of Skechers in Mexico and its headquarters are located in León, Guanajuato.

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It was founded in 1949, in León, since 210 it began to gain relevance when it became a distributor for the American company Skechers and in 2014 it began the launch of a line specialized in soccer, with which it achieved its consolidation.

Charly is present throughout Mexico, with around 168 stores.

As for buyers, they found a new option in the market for soccer shoes that are cheaper than those of the big international brands, but with good quality.

PIRMA

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As for the other brand from Guanajuato, Pirma, it is a company that manufactures and distributes sports clothing and footwear, based in Purísima del Rincón, Guanajuato.

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In 1987 the León Menéndez family created a topsailer workshop. Mr. Rafael León begins with the production of shoe soles in San Francisco del Rincón by creating the company Caribean.

In 1990 the company "Maquiladora de Calzado Caribean" was created to manufacture soccer shoes. In 1992, "Manufacturera San Javier" was created to provide administrative support to companies specialized in the manufacture of clothing and accessories. And in 1994 "Maquiladora San Javier" was born, which supports the other two companies in the production of running and basketball shoes.

In 1995, a soles and polyurethane plant was opened and in that same year the first Pirma store opened on Torres Landa boulevard in León, Guanajuato.

In 1998, it adopted the name of Pirma, inspired by Pirmasens, the capital of footwear in Germany, and gave its name to its initials, Para Ir Más Aprisa.

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In 2013 the CEO of Pirma was awarded as "Entrepreneur of the Year" due to the development support of the Towns of Rincón.

Currently, Manufacturera San Javier is dedicated to the production of urban and basketball footwear, while Maquiladora de Calzado Caribean is dedicated to the production of running and soccer footwear.

A SINGLE SUPPLIER?

On the other hand, the negotiators of each of the brands that provide uniforms to the First Division teams are already aware that there is currently a proposal by Liga MX to centralize the sale of tournament rights, thereby that would change the panorama of the brands that dress the teams, since the uniforms of the 18 clubs would be put up for public bidding.

The Liga MX seeks to support the finances of the First Division clubs and wants a single provider to dress the 18 teams.

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While that happens, the Guanajuato brands Charly and Pirma top the list of those that dress the most teams in the Liga MX, since, as we pointed out, their uniforms are of quality and low price for the clubs, compared to brands like the American Nike or the German Adidas that sell their products between a thousand and 500 pesos more expensive than that of the Guanajuatenses.

And it is that, for example, a Charly shirt has an average cost of 1,399 pesos, in Pirma an official shirt costs 1,500, while a Nike one is at 2,499 and an Adidas one at around 2,000 pesos, costs which may vary a bit according to the color scheme of the uniforms.

JP