News |Why do celebrities design swimsuits?

Acostumbradas a lucirlos, suelen ser las mejores modelos para sus propias creaciones. Siguiendo las tendencias, con más o menos tela y en general con amplitud de talles, las marcas de trajes de baño con firmas famosas detrás se van haciendo cada vez más recurrentes conforme pasan los veranos. De la novísima colección de Wanda Nara a la ya instalada de Jimena Cyrulnik, pasando por la propuesta pandémica de Flavia Palmiero, son varias las celebrities que han decidido probar suerte en este rubro. Cada una fiel a su estilo y gusto, seducen a un público de lo más diverso.

The newest

The most recent launch is that of Wanda Nara, who after venturing into cosmetics decided.Inaugurated on January 1, this new business division offers whole bikinis and swimsuits, Francesca and Mali.Everyone costs the same: $ 10.000, and although different figures parade on the website, on their Instagram, Wanda is the first to show how they look from his home in Santa Barbara in the Buenos Aires summer, where he is spending a few days in family.The more than 13.000 Likes in the first post in which he unveiled one of the garments already predicted good sales.

In September 2020, after months of anguish for quarantine, Flavia Palmiero joined the famous hosts that launch their own line of swimsuits.Determined to connect with something happy in full confine.Thinking about his taste but also in his hundreds of thousands of followers in networks, he designed classic lines with flashes of trends, and put together “a collection for all ages with designs that exalt you”.For this season, the models have the name of European summer destinations (such as Ibiza, Positano and Niza) and range from $ 8200 to $ 11.500.On its page and its networks you can see how each one looks like Flavia, promising to show without digital touch -ups so that the real calce of the garment can be seen.

The installed

Among the novelties of these releases is also the amplitude of sizes.Is that for the common women choosing a swimsuit implies putting several insecurities into play.And although it seems that these public figures have the image very resolved, many times these types of enterprises respond to unattered own needs.For Jimena Cyrulnik, by case, the birth of her Xyrus brand occurred when after having her second child she did not feel comfortable with any bathing suit model and decided to design her own.By the time some friends began to ask for some and the circle began to expand, he understood that there was a niche to explode.Thus it was growing in styles and also in sizes, and what began with XL today reaches Triple XL."The idea is that all women can feel comfortable and are not frustrated from my place because they did not find a swimsuit," he says.Although the enteritances are their greatest sales hit, it also offers to buy bombs and corpiños separately to assemble the ideal bikini and its prices average the $ 11.000."The more comfortable you are, the more beautiful you look," says Jimena, who is one of the brand's models but not the only one, since he always seeks to be accompanied by figures from other sizes.

It also happens that there are celebrities that add the design of these garments as a new leg of their businesses already installed.In Helicia, the brand that Flor Torrente created with its partner Agustina Bruzón in 2013, in the beginning everything was portfolios and accessories, but the pandemic forced them to reinvent themselves and open the spectrum.They started with divers, joggings and tapping, and against sales success (they sold in a year more than in their previous 8) continued expanding.Thus it was not long to arrive in 2021 the Beachwear line, with three models of super faithful bathroom costumeswomen and give these people different uses ".The flower itself is always the first to show them and the public's response surprised even the duo: the first batch was exhausted in a presale day.Prices?The most expensive come $ 7390.

And something similar happened with Pompavana, the sexy lingerie brand of Ivana Figueiras that, given the success of sale of its products, soon began to extend its reign to other categories such as sportswear, gowns and pajamas, underwear for pregnant women and even productsof beauty, but where the “pomp swim” line is one of the most applauded.Its differential is that it follows the same path that made the brand ascend, proposing well -sexual swimsu.Between the $ 6900 and the $ 9500 and with six installments without interest, a sensual summer of the Hand of Pompavana can be achieved.

The reasons

Sometimes it also happens that some bathroom suits brands invite certain celebrities or influencers to make capsules collections with their designs.And why this type of garment attracts so much to the famous figures?From Vogue magazine they predict that it is an easy and simple bet to design in terms of resources and investment, but at the same time these figures know well as fashions, uses and comforts, since it is a very common itemIn their careers.At the same time, the new perspective on the female body opens a world of possibilities in terms of design, and many celebrities raise this glove.After years of feeling questioned by the look of others, they find in this role of designers a great way to claim.Welcome is the amplitude of visions.