Leader in sports economic information Castore will pay 5.8 million euros a year to dress Newcastle

Castore replaces Puma as Newcastle's technical sponsor. The Liverpool-based brand grows in the Premier League. The contract signed with Wolverhampton Wanderers in May is now joined by the agreement with the magpies.

The partnership adds to Castore's growing list of football sponsorships, which also includes Rangers. The brand has signed a multi-year sponsorship deal with Newcastle United, valued at five million pounds (5.81 million euros), according to Sportcal.

The brand becomes a partner on and off the pitch of the Premier League club from the 2021-2022 season, as in addition to designing Newcastle's game and training kits, Castore will be in charge of the club e-commerce operations.

As part of the alliance, and to multiply revenue from merchandising sales, Castore will redesign Newcastle's online store and expand the range of products sold.

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— Ty Andrews Tue Aug 09 20:44:51 +0000 2011

Castore replaces Puma as technical sponsor of Newcastle

At the same time, the brand will invest in the refurbishment of the club's store in the Saint James Park stadium, which is scheduled to reopen in August, before the start of the season. In addition, Castore also plans to open new Newcastle United stores in Newcastle city center in an effort to make the products more accessible to supporters.

The British team thus ends its stage with Puma, whose contract guaranteed an income of approximately 6.5 million pounds per season (7.55 million euros).

Founded in 2015, Castore also sponsors the Scottish champion, Glasgow Rangers, as well as the McLaren Formula One team, tennis player Andy Murray and Olympic swimming champion Adam Peaty.