Foreign companies spent $10.7 million on businesses during Colombiatex + Colombiamoda 2021

ProColombia announced this Friday that face-to-face and virtual appointments of 391 buyers invited to Colombiatex + Colombiamoda 2021, from 26 countries, left business for more than $10.7 million, between purchases made and sales expectations.

The countries with the highest number of acquisitions during this event, the most important for the textile sector in the country, have been the United States, Guatemala, Costa Rica, and Ecuador, which in person concretized a large number of businesses and left expectations of concretization in the future.

“Los dos grandes eventos de Inexmoda se convirtieron en grandes aceleradores de la reactivación económica segura en exportaciones para el sector de moda, y muestra de ello es que, entre compras en el lugar y expectativas de ventas a futuro, se llegó a un monto parcial de US$10,7 millones, por parte de los más de 390 compradores de 26 países que invitamos desde ProColombia”, aseguró la presidenta de ProColombia, Flavia Santoro.

Las prendas más demandadas para su exportación fueron: ropa deportiva, ropa interior, fajas y ropa de control y vestidos de baño, que han incrementado sus ventas en el extranjero durante la crisis sanitaria del covid-19 y que también fueron solicitadas por empresarios de México, Perú, Emiratos Árabes, las Antillas Holandesas e India a través de reuniones virtuales.

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The quality, innovation, unique designs, technology and sustainability of these garments and the processes for their production made these fashionable goods a desirable commodity on the part of foreign traders, who contributed with their businesses to the reactivation of the textile sector and the economy in the country.

“Colombia está a la vanguardia en todo lo referente con diseños y tecnología que utilizan para realizar las confecciones. Esto, sumado a la excelente relación entre el precio y la calidad de la moda colombiana que es mucho mejor a la de países como China, hace que la oferta sea atractiva para los compradores internacionales”, aseguró el gerente comercial de Sunday Garments, Enrique García.

In turn, the manager of this company, one of the main suppliers of Colombian girdles to Mexico, highlighted that exports of jeans and stockings to Mexico have increased in recent years, indicating that the company is looking for new suppliers who want to conquer this important market.

For her part, Allison Jolly, director of supply and product development of the American company Gold Medal International, which has brands such as Everlast and Polo Club, assured that during the event they purchased hats, stockings, accessories and leggins with the intention of continuing to purchase products in the country with seasonal changes in the United States.

“Estamos buscando tener producciones más cercanas en la región, para reemplazar lo que veníamos haciendo con Asia, por eso decidimos participar en Colombiatex y Colombiamoda, donde tuvimos buenas citas de negocios, para empezar a trabajar por primera vez con proveedores colombianos”, aseguró la empresaria.

On the other hand, ProColombia highlighted that during the first five months of this year fashion exports grew by 42.1% to markets such as the United States ($130.1 million), Ecuador ($41.5 million) and Mexico ($32.1 million), according to Dane figures.

In turn, the most prominent products are fabrics, fabrics, fajadas, control clothing, raw and prepared leather, jeans and women's underwear, leading exports in the departments of Antioquia, Bogotá, Valle del Cauca, Atlántico, Cundinamarca and Santander.

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