Mountain races, by Mayayo Utmb World Series and Hoka close sponsorship agreement

Posted by mayayo oxigeno on octubre 25, 2021 in Carreras de montaña, trail running, Ultra Trail, Utmb 2022, utmb 2023 | Leave a comment

Utmb World Series and Hoka close Sponsorship Agreement.Our UTMB World Series officially officially confirms the agreement closed by 2022-23 and option at 2024.However, the main terms of the same.

The associated investment and even the detail of the racing calendar to which it affects is still unknown, which according to the organization of the hand of Ironman and UTMB in Chamonix last August, bets in the medium and long term for a total of 30 races,of which 10 in Europe.

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Utmb World Series and Hoka close Sponsorship Agreement

Hoka thus becomes a movement that seems logical at the strategic level for both parties, the first global premiere of the UTMB World Series, one more step in the corporate objective of dominating the world of mountain races globally from the global level fromof 2022.According to the official statement launched this afternoon, both companies claim a common origin in the French Alps.And, as we have already told you times, Hoka was born from the hard experience of Nicolás Mermoud here leading Utmb until he was left without quadriceps after the prolongElm.

Consindicating now from the International Deckers Groupof the world, debuting in 2022.

Thus takes over the corporate supports that have never lacked UTMB, first com The North Face and then with Columbia.It also highlights Ironman's role in this agreement, as an active partner of the UTMB World Series project.

UTMB World Series 2022 calendar

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UTMB WORLD SERIES Y Hoka FIRMAN POR 2022-23 CON OPCIÓN A 2024.

The association is official until 2023, with options to extend until 2024 and beyond.At the moment, only the first ones of the circuit events have been made official.

The organization advances that there will be events in at least eight European countries, as well as eight events in Asia and Oceania and at least four events in North and South America.That would take us to 20, with still open space according to the strategy advanced in Utmb Chamonix this summer for another 10, of which two more in Europe.

¿Que aporta Hoka?

Unfortunately, the statement does not specify the associated metallic investment.Just advance that, obviously, Hoka will provide footwear and clothing to volunteers in all UTMB World Series events as well as runners at selected events.The latter will have to look at him with magnifying glass, of course he is for conflicts with corridors already sponsored by rival brands.

Logically, a new range of UTMB World Series products will also be created and will be available at some events and in the official electronic store that will be launched in 2022.

UTMB WORLD SERIES Y Hoka:DECLARACIONES DE LAS PARTES.

Hoka. “Hoka nació en las montañas y tiene muchos vínculos significativos con Chamonix, Francia. Nos sentimos honrados y honrados de asociarnos con UTMB® World Series bajo el objetivo unificado de hacer que el deporte especial de trail running sea accesible para todos los atletas de todo el mundo ”, dijo Wendy Yang, presidenta de Hoka."The passion that Utmb® brings to the path races will only grow, and we are delighted to grow along with it as the first brand to join the UTMB® World Series Global Association program".UTMB GROUP: Catherine Poletti, presidenta de UTMB Group, declaró: “Compartimos una historia común con Hoka desde hace muchos años, ya que ambos hemos crecido en las estribaciones del Mont-Blanc para convertirnos en marcas líderes en trail running.We are delighted to write together the first chapter of the UTMB® World Series to unite the World Trail Running community around our shared values and offer all runners the opportunity to live an extraordinary adventure near them «.IRONMAN GROUP: Andrew Messick, presidente y director ejecutivo de The IRONMAN Group, compartió: “Estamos encantados de incorporar a Hoka mientras construimos juntos la nueva Serie Mundial UTMB®. La historia compartida de Hoka con UTMB® y su experiencia en inspirar a una comunidad de atletas a través de la franquicia Humans of Hoka encaja perfectamente a medida que lanzamos la serie en 2022 que está profundamente arraigada en los valores fundamentales, el espíritu y la camaradería de la comunidad de trail running.

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