adidas for Prada re-source: adidas and prada announce collaborative NFT project and you are invited to create it

adidas Originals and Prada, two international brands renowned for their relentless forward-thinking approach to innovation and originality, are introducing their third collaboration, the adidas for Prada Re-Nylon Collection, to the metaverse.

Introducing adidas for Prada re-source, an ambitious and exclusive collaboration with NFTs that will feature user-generated artwork that will be copyrighted by the creator. The project aims to bring together people from the worlds of fashion, design, and crypto to co-create a large-scale digital design inspired by the physical Re-Nylon collection.

adidas and Prada will invite their collective audiences to contribute exclusive and anonymous photography to the NFT project in the open Metaverse. 3,000 community sourced artworks will be minted as NFTs and compiled as images into an exclusive NFT featuring various patch designs created by renowned creative coder and digital artist, Zach Lieberman. This is a truly collaborative effort, as participation in the adidas for Prada NFT re-source project is completely free and contributors will retain ownership rights to their individual NFT images.

adidas and Prada will auction Lieberman's final NFT at SuperRare, a pioneering marketplace for curated NFT artwork. The majority of proceeds from the auction will go to Slow Factory, a nonprofit organization and institute that works for education to drive meaningful solutions and more inclusive communities.

As a tribute to open innovation, adidas Originals and Prada will leverage NFTs and Web3 technology to reward participation in a new kind of collective rooted in ownership, authenticity and community. adidas and Prada collaborated with Polygon Studios to build the project on the Polygon network.

Utterly innovative and undeniably community-driven, the adidas for Prada re-source project celebrates the brands' latest collaborative journey into the Metaverse.

How to participate in the adidas for Prada re-source project

Starting January 24, everyone can register, with a digital wallet, for a chance to create and mint an NFT pseudonym to be included in the adidas for Prada re-source project. At this stage, users will be invited to submit a photograph, using a filter designed by digital artist Zach Lieberman, to create their own individual creative contribution.

Following this waitlist period, 3,000 contributors will be randomly selected to participate in the launch, with 1,000 spots reserved for those who own an adidas Originals Into the Metaverse NFT, and another 500 spots for users who attempted to mint Into the Metaverse. the Metaverse in the public sale but they did not make it.

From January 26 to 27, those selected will be able to return to the website and mint their photographic contribution as NFT, free of charge. Contributions from all co-creators will be featured as individual images in a collaborative digital layout created by Lieberman.

At the auction and in the foreground

Lieberman's culminating mosaic will be minted as the final NFT in the adidas for Prada re-source project and will be sold as an exclusive NFT at auction on the SuperRare digital art marketplace from January 28-31. adidas for Prada re-source by Zach Lieberman will be displayed as a large-scale digital art installation in exclusive Prada and adidas stores around the world, bringing the compelling images of the digital campaign to life.

Intellectual property and collaborative spirit

To recognize the defining role of creators, the 3,000 contributors included in the final NFT project will own all intellectual property rights to their own NFTs and will be able to sell their NFTs on the secondary market. Additionally, owners of each NFT will receive a percentage of the adidas for Prada re-source by Zach Lieberman auction sale every time it is sold, forever. This new shared ownership structure, made possible by Web3 technology, represents a cultural shift toward creators' rights, which is the foundation of the crypto arts movement.

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Built with open Metaverse technology

Exclusive adidas for Prada re-source images will be created on Polygon, an Ethereum-compatible network optimized for energy efficiency and low fees. Using open source Web3 technology, adidas and Prada have created an easy-to-use, personalized destination for anyone to contribute art, receive an NFT and benefit from collective ownership.

Into the Metaverse

The adidas for Prada re-source project follows the success of Into the Metaverse, adidas Originals' first NFT project which launched in December 2021 and minted 30,000 NFTs to over 21,000 buyers in collaboration with gmoney, PUNKS Comic and Bored Ape Yacht Club. adidas Originals and Prada will build on this momentum to further explore how brands can transcend the physical world to find new resonance in virtual spaces.

More information | www.adidas.com/prada-nft .

About adidas Originals:

Inspired by the rich sporting heritage of adidas, one of the world's leading sports brands, global designer and developer of athletic footwear and apparel, adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand's legacy through its commitment to product innovation and its ability to filter the creativity and courage found on the courts and sports stages through the lens of contemporary youth culture. Marked by the iconic Trefoil logo, first used in 1972 and championed by those who continue to shape and define creative culture, adidas Originals continues to lead the way as the go-to sportswear brand.

About Prada:

Since 1913, Prada has been synonymous with avant-garde style. Its intellectual universe combines concept, structure and image through codes that go beyond trends. His fashion transcends products and translates conceptuality into a universe that becomes a reference for those who dare to question conventions and focus on experimentation. The Prada brand is part of the Prada Group, a world leader in the luxury goods industry, which also owns the Miu Miu, Church's and Car Shoe brands, and produces and distributes luxury leather goods, footwear and clothing. It also operates in the food sector with Marchesi 1824, and in the eyewear and fragrance industries under license agreements. Its products are sold in 70 countries through 641 directly operated stores, as of December 31, 2019; through the brand's e-commerce and a selection of luxury department stores and multi-brand stores in the most prestigious locations, as well as in the most important e-tailers.

About Zach Lieberman:

Zachary Lieberman is an artist, researcher and educator with a very simple goal: to surprise you. In his work, he creates presentations and installations that take information from human gestures and amplify them in different ways, making the drawings come to life; or imagining what the voice could look like if we could see it, transforming people's silhouettes into music. He has been listed as one of the most creative people at Fast Company and his projects have won the Ars Electronica Golden Nica, Interactive Design of the Year from the London Design Museum. In addition, he has been included in Time magazine's list of the best inventions of the year. He creates art through writing software, is a co-creator of openFrmarks, an open source toolkit for creative C++ coding, and helped co-found and teach the School for Poetic Computation, a school that examines the lyrical possibilities of code. He is also a professor at the MIT Media Lab, where he leads the Future Sketches group.

About Slow Factory:

Slow Factory is a school, lab, and regenerative design incubator that operates by integrating climate justice and human rights. As a non-profit organization, it works to foster solutions related to climate change and inclusive communities. Through their Open Edu program (a series of free and fully accessible intersectional and anti-colonial classes) they explore anti-colonial approaches to topics such as fashion and beauty, agriculture, systems thinking, material literacy, and waste. The Slow Factory Lab and Institute focuses on building a regenerative future with a strong focus on developing a system to transform waste into resources.

About Polygon Studios:

Polygon Studios is the Gaming and NFT arm of Polygon focused on growing the global Blockchain Gaming and NFT industry and bridging the gap between Web 2 and Web 3 gaming through investment, marketing and developer support. The Polygon Studios ecosystem comprises very popular games and NFT projects such as OpenSea, Upshot, Aavegotchi, Zed Run, Skyweaver by Horizon Games, Decentraland, Megacryptopolis, Neon

District, Cometh and Decentral Games. If you are a game developer or NFT creator looking to join the Polygon Studios ecosystem, start here.

About Super Rare:

Founded in 2018, SuperRare is a pioneering and curated marketplace for high-quality NFT artwork, built on the Ethereum blockchain. Over $200 million worth of NFT-based art, also known as “CryptoArt,” has been bought and sold on this platform, with artists earning revenue from both original sales and resales. SuperRare, a destination for digital discovery with an exclusive offering of unique editions, was created with the goal of empowering the next generation of artists through technology and has made it easy for artists and collectors around the world to buy and sell rare items. digital art.